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The Market Place
Massive Demand
Lasertech and our Franchisees sell direct to businesses. 99.9% of UK businesses use printer cartridges and 100% use office products of some kind. An average office spends £400 per employee, per year on office products.
For businesses the focus is not only the competitive price of a product, it is on quality of service, range of products, delivery and buying locally but with national backup. Web based purchasing is also a must for most businesses now.
The industry is competitive, because virtually every business in the UK needs the products. However, this means the profits are huge. Businesses have to buy our products! And you have to persuade them to buy from you!
Lasertech have nearly 20 years experience serving this market and our Franchisees benefit from this knowledge everyday
This is not a hard sell!
Together the printer cartridges and office products market is worth over £10bn per annum and is growing every year. More and more UK businesses use printers to produce more and more literature of all kinds. Hard selling is selling things businesses don't really want or need. Persistence is the key to gain customers; the ability to continually persevere is far better than previous sales experience in running a Lasertech Franchise.
It is unusual for a business to send out staff to shops to buy printer cartridges and office products – they expect them to be delivered to their desk. They want it delivered fast and free. The traditional option is for them to browse catalogues at their desk and order over the telephone or online. This is what Lasertech and you, as a franchisee do day in day out and much, much more. Lasertech have successfully migrated many of our customers to order online which has reduced our Franchisees overheads and increased average order values.
Lasertech and its franchisees are unique in the market place, no-one else in the industry provides national cover and international buying power with a local specialist service provided by our franchise network. This is a franchise that is impossible to “do it yourself”.
The printer cartridge industry is fast moving with new product launches and innovation meaning the products we sell are CONSUMABLE. Repeat business is what we aim for and what we get when we keep our customers happy. In fact the major manufacturers often don't make any money from selling printers. All the profit is in the printer cartridges. Therefore with Lasertech there are plenty of opportunities to make good profits on the products you sell.
In brief
- 99.9% of business use the products we offer
- Average of £400 per employee per year is spent on our products
- £10bn+ UK Market
- Consumable Products = Repeat Business
- Difficult business to replicate on your own
- Unique Market Position
- Benefit from Lasertech's experience and web site sales
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